James Salerno
Cattleman. Builder. Brand founder. James does the work, rides the horse, wears the shirt.
The Man Behind the Cattle, the Clothes, and the Country Spirit
A Multifaceted Career
Rosegum Salerno Pastoral (SP): A Passion for Cattle
James Salerno’s agricultural roots run deep. Alongside his business partner, Professor Richard Drew, James operates Rosegum Salerno Pastoral, a commercial and stud Brahman enterprise based in Beaudesert, Queensland. This operation is more than just a business—it’s a testament to James’s dedication to sustainable agriculture and his love for the livestock industry.
Innovations in Cattle Breeding: Rosegum Salerno Pastoral is committed to enhancing genetic quality, focusing on creating resilient and productive Brahman cattle suited to the Australian climate.
Sustainability First: The operation prioritizes environmentally conscious farming methods to ensure long-term viability and stewardship of the land.
Ringers Western: A Country Brand with Global Appeal
What started as a campfire dream among mates has evolved into Ringers Western, a brand synonymous with Australia’s rugged spirit and timeless style.
Origins: James founded Ringers Western to create durable, authentic clothing that reflects the outback lifestyle. From its first hat and shirt design, the brand has grown into a global phenomenon.
Product Excellence: Every product, from workwear to casual wear, is crafted with the highest attention to quality and functionality. The designs pay homage to the heritage of rural Australia while embracing modern trends.
Community Impact: Ringers Western isn’t just a clothing brand; it’s a movement. The company regularly partners with charities and community organizations to support rural Australians.

Ringers Western
Shop the collection at Ringers Western.

Womens
Shop the womens collection at Ringers Western.

Mens
Shop the mens collection at Ringers Western.
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James Salerno Blog
Posts from the James Salerno Blog

The Ozzie Fruit Fly’s Worst Nightmare: A Personal Reflection on Richard Drew
I still remember the day Richard Drew first told me about his master plan to stop the spread of the Queensland fruit fly. It was

From Wild Rides to Purpose-Bred Partners: My Journey with Horses By James Salerno
I’ve always had horses involved in my life, my entire life, really, since I was a little fella. I was raised at El Questro Station,

Ringers Western founder, James Salerno, establishes Brahman stud at Beaudesert
James Salerno, CEO of Ringers Western, recently made a heartwarming visit to Wagga Wagga to surprise his longtime friend, John Vrolyks, with a meaningful birthday

James Salerno Strengthens Salerno Pastoral’s Brahman Genetics at Gympie Brahman Female Sale
Salerno Pastoral Makes a Mark at Gympie Brahman Female SaleJames Salerno, owner and operator of Salerno Pastoral, continues to build a reputation for excellence in

James Salerno: Ringers Western Founder Expands into Brahman Cattle Breeding at Beaudesert
James Salerno, the visionary founder of Ringers Western, has taken his deep-rooted passion for Brahman cattle to the next level by establishing Rosegum Salerno Pastoral

James Salerno and Ringers Western Support Ronald McDonald House Charities with Christmas Work Shirts
This festive season, James Salerno, CEO of Ringers Western, is embracing the spirit of giving by launching a limited-edition Christmas Work Shirt, with 100% of