James Salerno Jnr
Cattleman. Builder. Brand founder. James does the work, rides the horse, wears the shirt.
The Man Behind the Cattle, the Clothes, and the Country Spirit
James Salerno (aka Hawkeye) grew up in Western Australia’s Kimberley, where tough country shaped a tougher work ethic. That mindset carried him from cattle stations to boardrooms—from building a premium Brahman operation in Queensland to co-founding Ringers Western, a brand that’s become part of the modern outback story. Whether it’s in livestock, business, or community, James brings the same drive: build it properly, keep it real, and make it matter.
A Multifaceted Career
Rosegum Salerno Pastoral (SP): A Passion for Cattle
James Salerno’s agricultural roots run deep. Alongside his business partner, Professor Richard Drew, James operates Rosegum Salerno Pastoral, a commercial and stud Brahman enterprise based in Beaudesert, Queensland. This operation is more than just a business—it’s a testament to James’s dedication to sustainable agriculture and his love for the livestock industry.
Innovations in Cattle Breeding: Rosegum Salerno Pastoral is committed to enhancing genetic quality, focusing on creating resilient and productive Brahman cattle suited to the Australian climate.
Sustainability First: The operation prioritizes environmentally conscious farming methods to ensure long-term viability and stewardship of the land.
Ringers Western: A Country Brand with Global Appeal
What started as a campfire dream among mates has evolved into Ringers Western, a brand synonymous with Australia’s rugged spirit and timeless style.
Origins: James founded Ringers Western to create durable, authentic clothing that reflects the outback lifestyle. From its first hat and shirt design, the brand has grown into a global phenomenon.
Product Excellence: Every product, from workwear to casual wear, is crafted with the highest attention to quality and functionality. The designs pay homage to the heritage of rural Australia while embracing modern trends.
Community Impact: Ringers Western isn’t just a clothing brand; it’s a movement. The company regularly partners with charities and community organizations to support rural Australians.
Ringers Western
Shop the collection at Ringers Western.

Womens
Shop the womens collection at Ringers Western.

Mens
Shop the mens collection at Ringers Western.
Gallery
James Salerno Blog
Posts from the James Salerno Blog
What Ringers Western’s Media Moment Says About Modern Brand Leadership
Ringers Western’s recent media coverage shows how modern brand leadership is shaped by values, partnerships and the willingness to make clear decisions. Ringers Western’s recent
James Salerno And The Growth Systems Behind Ringers Western’s Expansion
Ringers Western’s NetSuite implementation, supported by Fusion5, highlights the operational discipline behind the brand’s retail, wholesale and ecommerce growth. Ringers Western’s growth has been covered
James Salerno, Ringers Western And The Brand Decision Behind Standing By Karl Stefanovic
Ringers Western’s continued support for The Karl Stefanovic Show has become a national media story, highlighting the leadership and values behind the brand. Ringers Western’s
Ringers Western Saddles Up for International Growth with NetSuite
Outback-inspired apparel and lifestyle brand adopts integrated suite to streamline finance and operations, enhance transparency, and drive global expansion Sydney — June 23, 2026 Ringers

AI won’t solve Australia’s productivity problem without better data
Ringers Western has adopted Oracle NetSuite across its business as the Australian clothing brand expands at home and overseas. The company is growing a network
AI won’t solve Australia’s productivity problem without better data
By Scott Wiltshire, vice president and general manager Australia and New Zealand, Oracle NetSuite Australia’s productivity slowdown is no longer an abstract economic debate. It