James Salerno

Cattleman. Builder. Brand founder. James does the work, rides the horse, wears the shirt.

The Man Behind the Cattle, the Clothes, and the Country Spirit

James “Hawkeye” Salerno grew up in Western Australia’s Kimberley, where tough country shaped a tougher work ethic. That mindset carried him from cattle stations to boardrooms—from building a premium Brahman operation in Queensland to co-founding Ringers Western, a brand that’s become part of the modern outback story. Whether it’s in livestock, business, or community, James brings the same drive: build it properly, keep it real, and make it matter.

A Multifaceted Career

Rosegum Salerno Pastoral (SP): A Passion for Cattle

James Salerno’s agricultural roots run deep. Alongside his business partner, Professor Richard Drew, James operates Rosegum Salerno Pastoral, a commercial and stud Brahman enterprise based in Beaudesert, Queensland. This operation is more than just a business—it’s a testament to James’s dedication to sustainable agriculture and his love for the livestock industry.

  • Innovations in Cattle Breeding: Rosegum Salerno Pastoral is committed to enhancing genetic quality, focusing on creating resilient and productive Brahman cattle suited to the Australian climate.

  • Sustainability First: The operation prioritizes environmentally conscious farming methods to ensure long-term viability and stewardship of the land.

Ringers Western: A Country Brand with Global Appeal

What started as a campfire dream among mates has evolved into Ringers Western, a brand synonymous with Australia’s rugged spirit and timeless style.

  • Origins: James founded Ringers Western to create durable, authentic clothing that reflects the outback lifestyle. From its first hat and shirt design, the brand has grown into a global phenomenon.

  • Product Excellence: Every product, from workwear to casual wear, is crafted with the highest attention to quality and functionality. The designs pay homage to the heritage of rural Australia while embracing modern trends.

  • Community Impact: Ringers Western isn’t just a clothing brand; it’s a movement. The company regularly partners with charities and community organizations to support rural Australians.

James Salerno

Ringers Western

Shop the collection at Ringers Western.
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Womens

Shop the womens collection at Ringers Western.

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Mens

Shop the mens collection at Ringers Western.

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James Salerno Blog

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