About
James Salerno

About James Salerno

From the Kimberley to the World Stage

James Salerno’s journey begins in the remote yet breathtaking Kimberley region of Western Australia, where he grew up immersed in the rugged beauty of the outback and the timeless traditions of cattle farming. Raised on a Brahman cattle property, James developed a profound appreciation for hard work, self-reliance, and the enduring connection between people and the land.

The son of a hardworking family, James’s upbringing was deeply influenced by the challenges and opportunities of rural life. These early experiences shaped the values that guide him today: resilience, authenticity, and an unwavering commitment to excellence.

Entrepreneurial Beginnings

James displayed entrepreneurial flair from a young age. By the age of 16, he had launched his first business in the construction industry, showcasing a natural aptitude for leadership and innovation. His hard work and determination paid off quickly, and by the age of 19, James had earned his first million dollars. Remarkably, he used this success to fund two of his siblings through law school—a testament to his belief in the importance of family and education.

Rosegum Salerno Pastoral

James’s deep connection to agriculture inspired him to return to his roots. Together with his business partner, Professor Richard Drew, he founded Rosegum Salerno Pastoral, a commercial and stud Brahman cattle enterprise based in Beaudesert, Queensland.

Commitment to Quality: The business focuses on breeding resilient, high-quality Brahman cattle, combining traditional methods with cutting-edge genetic advancements.
Sustainability: James champions sustainable farming practices, ensuring that the operation not only thrives today but remains viable for generations to come.
Passion for the Land: Rosegum Salerno Pastoral embodies James’s belief that agriculture is more than an industry—it’s a way of life.

Ringers Western: More Than a Brand

In 2012, James combined his love for the outback lifestyle with his entrepreneurial spirit to create Ringers Western, a clothing brand that has become synonymous with rural Australia. What started as a conversation around a campfire with mates quickly grew into a global success story.

Ringers Western

Authenticity at Its Core: Every piece of Ringers Western apparel tells a story of the outback, designed for durability, functionality, and timeless style.
A Global Presence: Today, Ringers Western is more than a clothing line; it’s a movement that celebrates the grit, determination, and community spirit of rural Australians.
Giving Back: Under James’s leadership, the brand has partnered with numerous charities and initiatives, including Ronald McDonald House and local farming communities, to make a meaningful impact.

Causes that James Supports

James Salerno has always believed that success is most meaningful when it contributes to the greater good, a philosophy that drives his commitment to local causes and social impact initiatives. As a passionate advocate for giving back, James has partnered with organizations like Ronald McDonald House Charities, supporting families in need by funding programs that provide essential resources and comfort during challenging times. Through initiatives like Farm Angels, he helps rural families and farming communities overcome adversity, offering assistance and fostering resilience in Australia’s heartland. These efforts, along with his ongoing work with grassroots organizations, reflect James’s unwavering dedication to strengthening communities and uplifting those in need. His belief in the power of collective action ensures that his ventures extend beyond profit, creating lasting, positive impacts where they’re needed most.

Ronald McDonald House

As part of Ringers Western’s commitment to giving back, James Salerno actively supports Ronald McDonald House Charities (RMHC)—a vital organization that provides accommodation and essential resources to families with seriously ill or injured children.

Through limited-edition work shirts and trucker caps, Ringers Western donates 100% of proceeds to RMHC Australia, ensuring families have a home away from home while their children receive critical medical care. This partnership reflects James Salerno’s deep commitment to helping families stay together during the most challenging times.

Learn more about Ronald McDonald House Charities and how you can support their mission.

Farm Angels

Australia’s farmers are the backbone of the nation, yet many face extreme hardships due to droughts, floods, and bushfires. To support rural families in crisis, James Salerno and Ringers Western have partnered with Farm Angels, an organization dedicated to providing financial aid, food, care packages, and emotional support to farmers across 1,300 communities in Australia.

Through initiatives like Flanno for a Farmer, Ringers Western raises funds and awareness, encouraging Australians to support the people who keep our country running. With a goal to raise $500,000, this campaign highlights James Salerno’s ongoing commitment to giving back to the rural communities that shaped him.

Discover how you can support Farm Angels and stand with Australian farmers.