James Salerno, CEO of Ringers Western, has officially brought the brand’s rugged country style to the Canterbury-Bankstown Bulldogs, marking a new partnership that blends the hardworking spirit of both organizations. As the Bulldogs’ official uniform partner, Ringers Western will outfit the team for the 2024 NRL season and beyond.
A Perfect Fit: Canterbury Meets Country
With Ringers Western rooted in Australian outback culture, the partnership with the Bulldogs—a club known for its gritty, determined history—feels like a natural alignment. Bulldogs CEO Aaron Warburton highlighted the synergy, stating:
“Ringers Western was created to suit hardworking ringers, and now they’re a household name for quality clothing. Thinking of the hardworking timber cutters of Belmore’s origins, there’s no better brand to dress our players off the field.”
The Bulldogs NRL squad has already embraced Ringers Western, wearing their custom-designed attire at both the 2023 and 2024 Season Launches.
James Salerno on the Bulldogs Partnership
For James Salerno, this collaboration is about more than just fashion—it’s about supporting a team with a strong community connection:
“We’re really excited to partner with the Canterbury-Bankstown Bulldogs and to be part of the club’s future. With some great new signings and a strong development program, there’s a fresh energy around the team, and we’re thrilled to be on board for the journey.”
From the Outback to the NRL
The Ringers Western brand was born when James Salerno and his team, while mustering cattle, realized their clothing wasn’t built for the tough conditions. Determined to create something better, they launched Ringers Western, which has since grown into a globally recognized brand, stocked across hundreds of retailers.
This humble beginning mirrors the Bulldogs’ rise from the Berries of 1935 to an NRL powerhouse, making the partnership even more fitting.
Dressing the Bulldogs in Style
The Bulldogs’ new Ringers Western uniform includes a white button-down shirt, navy pants, brown leather belt and shoes, and the signature Lawson Blazer—all available for fans to purchase here.
As James Salerno and Ringers Western bring country style to Belmore, fans can look forward to seeing their team making an impact—both on and off the field.
For the latest updates on James Salerno and Ringers Western, stay tuned!
Article originally from: https://www.bulldogs.com.au/news/2024/03/27/ringing-in-2024-with-ringers-western-canterbury-meets-country-in-new-deal/.