About James Salerno
Born and raised in the rugged Kimberley region of Western Australia, James Salerno’s journey is one of determination, hard work, and a deep connection to the land. Growing up surrounded by the vast landscapes and the iconic Brahman cattle, James developed an early love for the country lifestyle and a strong sense of responsibility. These formative experiences shaped the values he carries today: resilience, authenticity, and an unwavering commitment to excellence.
From humble beginnings, James rose to become one of Australia’s most recognized and respected entrepreneurs. His ventures span agriculture, fashion, and community development, making him a leader who bridges tradition and modernity.
A Multifaceted Career
Rosegum Salerno Pastoral (SP): A Passion for Cattle
James Salerno’s agricultural roots run deep. Alongside his business partner, Professor Richard Drew, James operates Rosegum Salerno Pastoral, a commercial and stud Brahman enterprise based in Beaudesert, Queensland. This operation is more than just a business—it’s a testament to James’s dedication to sustainable agriculture and his love for the livestock industry.
Innovations in Cattle Breeding: Rosegum Salerno Pastoral is committed to enhancing genetic quality, focusing on creating resilient and productive Brahman cattle suited to the Australian climate.
Sustainability First: The operation prioritizes environmentally conscious farming methods to ensure long-term viability and stewardship of the land.
Ringers Western: A Country Brand with Global Appeal
What started as a campfire dream among mates has evolved into Ringers Western, a brand synonymous with Australia’s rugged spirit and timeless style.
Origins: James founded Ringers Western to create durable, authentic clothing that reflects the outback lifestyle. From its first hat and shirt design, the brand has grown into a global phenomenon.
Product Excellence: Every product, from workwear to casual wear, is crafted with the highest attention to quality and functionality. The designs pay homage to the heritage of rural Australia while embracing modern trends.
Community Impact: Ringers Western isn’t just a clothing brand; it’s a movement. The company regularly partners with charities and community organizations to support rural Australians.
Ringers Western
Shop the collection at Ringers Western.
Gallery
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James Salerno Blog
Posts from the James Salerno Blog
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Ringers Western founder, James Salerno, establishes Brahman stud at Beaudesert
James Salerno, CEO of Ringers Western, recently made a heartwarming visit to Wagga Wagga to surprise his longtime friend, John Vrolyks, with a meaningful birthday
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James Salerno Strengthens Salerno Pastoral’s Brahman Genetics at Gympie Brahman Female Sale
Salerno Pastoral Makes a Mark at Gympie Brahman Female SaleJames Salerno, owner and operator of Salerno Pastoral, continues to build a reputation for excellence in
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James Salerno: Ringers Western Founder Expands into Brahman Cattle Breeding at Beaudesert
James Salerno, the visionary founder of Ringers Western, has taken his deep-rooted passion for Brahman cattle to the next level by establishing Rosegum Salerno Pastoral
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James Salerno and Ringers Western Support Ronald McDonald House Charities with Christmas Work Shirts
This festive season, James Salerno, CEO of Ringers Western, is embracing the spirit of giving by launching a limited-edition Christmas Work Shirt, with 100% of
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James Salerno and Ringers Western Champion Aussie Farmers with Flanno for a Farmer Campaign
James Salerno, CEO of Ringers Western, is once again stepping up for rural Australia by teaming up with Farm Angels to support the Flanno for
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James Salerno and Ringers Western Join Forces with Canterbury-Bankstown Bulldogs for 2024
James Salerno, CEO of Ringers Western, has officially brought the brand’s rugged country style to the Canterbury-Bankstown Bulldogs, marking a new partnership that blends the